Having enough energy to get through the day has fueled consumer interest in the energy drinks and energy shots category, which is steadily growing, experts say.
The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.
Kicktail Energy Mixers now offers its self-titled line of premium, all-natural cocktail mixers with caffeine, taurine and B vitamins for a boost without a distracting taste, the company says.