Ranking top 100 beverage brands based on 2014 sales
June 12, 2015
Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.
The Coca-Cola Co., Atlanta, unveiled the world’s first PET plastic bottle made entirely from plant materials at the World Expo - Milan. PlantBottle packaging pushes the boundaries on sustainable innovation by using groundbreaking technology to create a fully recyclable plastic bottle made from renewable plant materials, the company says.
Coca-Cola brand includes video, social media components
April 27, 2015
Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small — that they do to make a positive difference in their children’s lives.
The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers
April 15, 2015
The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.
Personalized packaging to include four times as many names as last year
April 14, 2015
Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says.
Coca-Cola, Coke Zero, Powerade to host events in Indianapolis
March 31, 2015
As part of the 2015 NCAA Men’s Final Four events taking place this week in Indianapolis, The Coca-Cola Co., Atlanta, has planned a series of interactive experiences for fans of all ages.
Consumers can purchase entries to win a custom-built chopper
March 26, 2015
Atlanta-based The Coca-Cola Co.’s Inca Kola brand and its Clifton, N.J.-based bottler Continental Food and Beverage Inc. (CF&B) announced the launch of a charity promotion to raise funds for Easter Seals New York’s Veterans Count program. The program will bring together the resources of Inca Kola, Orange Country Choppers (OCC), Resurrection Fighting Alliance (RFA) and AXS TV.
Current Coca-Cola chairman and CEO Muhtar Kent remembers the leader
February 26, 2015
Donald Keough, a longtime executive of The Coca-Cola Co., Atlanta, died Tuesday, Feb. 24 at age 88. Keough served as the company’s president from 1981 to 1993. After his tenure as president, Keough returned to the company in 2004 as a director and served on its advisory board through 2014.