New teas switch to Fair Trade certified sugar and get new graphics, flavor
September 9, 2014
Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., will refresh its glass-bottled line of teas to deepen the brand’s mission and broaden its impact, the company says.
Honest Tea marks first Coca-Cola brand available in K-Cup packs
September 3, 2014
Waterbury, Vt.-based Keurig Green Mountain Inc. and Atlanta-based The Coca Cola Co. expanded their partnership to offer select beverages from The Coca-Cola Co.’s still brands portfolio for the Keurig hot brewing system in the United States and Canada. Honest Tea will be the first brand from The Coca Cola Co. available in K-Cup packs, the companies say.
New territory includes Knoxville, Tenn., area currently served by Coca-Cola Refreshments USA
September 1, 2014
Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., signed a definitive agreement with Atlanta-based The Coca-Cola Co. to expand the bottler’s franchise territory to include the Knoxville, Tenn., area.
The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”
August 26, 2014
This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.
Naturally sweetened carbonated soft drink kicks off in Fresh Market stores
August 26, 2014
Coca-Cola Life, a reduced-calorie carbonated soft drink (CSD) sweetened with cane sugar and stevia leaf extract, will arrive in the United States this week, according to an Aug. 22 blog post by The Coca-Cola Co., Atlanta.
Deal swaps ownership of Coca-Cola’s energy portfolio with Monster’s non-energy brands
August 15, 2014
The Coca-Cola Co., Atlanta, and Monster Beverage Corp., Corona, Calif., have entered into definitive agreements for a long-term strategic partnership that they expect will accelerate growth for both companies in the global energy drink category.
Share a Coke campaign invites fans to find bottles with friends' names
August 15, 2014
As part of its summer campaign “Share a Coke,” The Coca-Cola Co. personalized the experience by swapping out its logo on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.
Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week
August 15, 2014
After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.
Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?
History’s “American Pickers,” Mello Yello give aspiring collectors opportunity to win Ultimate Pickin’ Experience
July 29, 2014
This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.