Coca-Cola subsidiary studied 115,000 tweets about iced tea
July 15, 2014
After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.
The current economic climate coupled with governmental and consumer concerns about health and wellness created a tough environment for the carbonated soft drinks (CSDs) market this year, according to analysts.
Although the term mixologist is commonly referenced in association with alcohol products, innovations within the drink mix category are allowing consumers to become mixologists in the non-alcohol arena.
Coffee company will invest $337 million in the plant over five years to support new Keurig Cold platform
June 20, 2014
Keurig Green Mountain Inc., Waterbury, Vt., closed on the purchase of a 585,000-square-foot manufacturing facility in Douglasville, Ga., which will be responsible for producing pods for the company’s new Keurig Cold platform, set to launch in fiscal-year 2015.
The Coca-Cola Co. subsidiary estimates 22 million pounds of organic ingredients purchased singe 1998
June 12, 2014
Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., recently crossed a major milestone, selling more than 1 billion beverages since its founding in 1998.
New collaboration with The Coca-Cola Co. features Sprite, orange and cherry flavors
May 28, 2014
7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.
Coconut water brand partners with actress Jessica Alba
May 21, 2014
Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.
In February, The Coca-Cola Co. and Green Mountain Coffee Roasters Inc., now known as Keurig Green Mountain, announced plans to develop a new at-home beverage system called the Keurig Cold that would enable consumers to make their own Coca-Cola branded drinks at home.
New equipment expands number of locations suited for the fountain technology
May 16, 2014
Atlanta-based The Coca-Cola Co. added three new models to its Coca-Cola Freestyle fountain equipment portfolio to help expand the number of locations suited for the technology, the company says. Like the full-size Freestyle machines, the new countertop units offer multiple beverage choices, including low- and zero-calorie options, and an interactive touchscreen experience but in a smaller unit size. The new Coca-Cola Freestyle countertop dispensers will be piloted by the end of the year, the company says.