Sprite, a brand of The Coca-Cola Co., announced that 21 basketball courts nationwide will be refreshed during the first phase of its Sprite Spark Parks Project.

Together with musicians Dizzee Rascal, Eliza Doolittle, You Me At Six and a number of London 2012 athletic hopefuls, Atlanta-based The Coca-Cola Co. launched a campaign soliciting nominations of inspirational young people in the U.K. to carry the Olympic Flame during the London 2012 Olympic Torch Relay next summer. These young individuals, called Future Flames, will be recognized for the positive contributions they have made in their communities.  

The Coca-Cola Co., Atlanta, awarded several chance-of-a-lifetime opportunities to race fans during the Coke Zero 400 Powered by Coca-Cola at the Daytona International Speedway in Florida. The Coke Zero Lap promotion awarded 17 experiential prizes, including a VIP visit to the rooftop of the speedway, tickets to the exclusive Daytona 500 Club and an honorary trip to visit Victory Lane following the race.

The Coca-Cola Co., Atlanta, is creating greater awareness for the Special Olympics World Summer Games Athens 2011 through an integrated marketing campaign. “We share the values of Special Olympics and the vision of acceptance, inclusion and optimism,” said Muhtar Kent, chairman and chief executive officer of The Coca-Cola Co., in a statement. “One of the best ways we can support Special Olympics is by communicating those positive messages to the millions of people that reach for a Coca-Cola every day.”

With a portfolio of more than 500 beverage brands that offer more than 3,500 beverages, The Coca-Cola Co., Atlanta, has expanded greatly since its first product 125 years ago. But even with this vast portfolio, The Coca-Cola Co. continues to search for what new trends are taking place in the beverage industry and the company stays on top of it with its Venturing and Emerging Brands (VEB) business unit.