Coca-Cola ranks as the No. 1 most valuable global beverage brand at $74.3 billion, according to the annual BrandZ Top 100 Most Valuable Global Brands study by Millward Brown, New York City.
Green Mountain Coffee ranked as the coffee brand of the year above Folgers, Dunkin’ Donuts and Millstone in Harris Interactive’s 2012 Harris Poll EquiTrend study.
The Coca-Cola Co., Atlanta, reported its solid first quarter 2012 results with strong volume and revenue growth as well as volume and value share gains across every non-alcohol ready-to-drink beverage category in which it competes, the company said. All geographic operating groups delivered volume growth in the quarter, with global volume increasing 5 percent, North American volume rising 2 percent and international volume growing 6 percent in the first quarter of 2012.
In its first redesign in more than 20 years, Barq’s Root Beer, a brand of The Coca-Cola Co., unveiled a completely new look to pay homage to the brand’s Gulf Coast heritage and classically crisp, bold flavor.
Reinventing soft drinks, strategies to re-entice consumers
April 13, 2012
In contradiction to the inherent effervescence of its products, carbonated soft drink (CSD) manufacturers are finding the current U.S. market less than bubbly.
Honest Tea, the Bethesda, Md.-based subsidiary of The Coca-Cola Co., Atlanta, will host “The Great Recycle” in New York City’s Time Square on April 30. Designed to support the city’s pledge to double recycle efforts by 2017, Honest Tea and its partners — GrowNYC, Recyclebank, Coca-Cola Live Positively, Global Inheritance and Five-Boro Green Services — will place a 30-foot-tall recycling bin in Times Square. The goal is to crowd-source recycle more than 45,000 plastic, glass and aluminum beverage containers in 10 hours on April 30, the company says.
The Coca-Cola Co., Atlanta, announced a multi-year product and marketing agreement with Dunkin’ Brands Group Inc., the Canton, Mass.-based parent company of Dunkin’ Donuts and Baskin-Robbins, and the National DCP, which is the exclusive supply chain partner for Dunkin’ Brands.
Ace Metrix, a Mountain View, Calif.-based company that measures TV advertising, revealed its rankings of the most and least effective ads from Super Bowl XLVI.
