Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.
Through new programs, policies and products, The Coca-Cola Co., Atlanta, is reinforcing its efforts to work together with American communities, businesses and government leaders to find meaningful solutions to the complex challenge of obesity, the company says.
Sacramento Coca-Cola Bottling Co. announced that it has been acquired by The Coca-Cola Co., Atlanta. Sacramento Coca-Cola Bottling is the sixth-largest independent Coca-Cola bottler in the United States, with territories in northern California, it says.
The Coca-Cola Co., Atlanta, is expanding its 5by20 initiative to enable the economic empowerment of women beyond its pilot programs in four countries to a total of 12 countries: Brazil, China, Costa Rica, Egypt, Haiti, India, Kenya, Mexico, Nigeria, the Philippines, South Africa and Thailand.
In the aftermath of Hurricane Sandy, a two-day superstorm that left a trail of destruction in New York, New Jersey and Connecticut including snow storms, floods, power outages, fires, billions of dollars in property damage and an estimated 110 U.S. deaths to date, according to a Nov. 4 article on CNN.com, beverage companies are doing their part to send relief aid to the affected Northeast communities.
In the month of July, The Coca-Cola Co.’s Coke brand accrued the most social media impressions in the world, according to a report by PQ Media and uberVU.
The Coca-Cola Co., Atlanta, reported strong third-quarter and year-to-date 2012 results, with solid volume and revenue growth and continued volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages, as well as across nearly every beverage category in which the company competes.
Customer satisfaction toward purchases in the soft drink and beer categories remained relatively stable in the last year, with both segments showing approximately a 1 percent decrease in scores compared with the previous year, according to a study by the American Customer Satisfaction Index (ACSI), Ann Arbor, Mich.
When describing many of the former leaders of The Coca-Cola Co., for Muhtar Kent, chairman and chief executive officer of the Atlanta-based company, the words that come to mind are “constructively discontent.”
