There’s an old adage that talks about the need to never stop learning. In the wine and spirits industries, the adage holds true. On-premise, wine and food pairings continue to be a topic of conversation for many, myself included.
The warm days of summer tend to motivate consumers to reach for light, refreshing beverages — whether it be non-alcohol or alcohol. The readers of Beverage Industry also found favor for this beverage profile in the Readers’ Choice: New Product of the Month poll for July.
Mila Kunis to be featured in social, digital ad campaign
August 8, 2017
Jim Beam, a brand of Chicago-based Beam Suntory Inc., announced the latest addition to its flavored portfolio: Jim Beam Vanilla. The product blends Madagascar vanilla bean liqueur with Kentucky straight bourbon whiskey.
Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.
Paying tribute to the pre-Prohibition era, Campari America has taken a step back in time to resurrect whiskey brands with the launch of The Whiskey Barons Collection.