Jim Beam is relaunching Jim Beam Black featuring an enhanced premium liquid, aged for seven years. In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey.
To ring in the holiday season, Woodford Reserve debuted its annual holiday bourbon bottle. The bottle, with white raised texture evoking snow, features smooth glossy gold foil that complements the rich color of the bourbon, the company says.
The Hardin’s Creek Kentucky Series Trio features three 200-ml bottles: one of Clermont, Frankfort and Boston. The Trio allows whiskey fans to experience each expression side-by-side and discover how the nuances and diverse landscapes at each campus have affected the flavor profile.
Miami-based Avalon Spirits Corp., a newly formed distilled spirits marketing and sales company, has announced the acquisition of TSS Brands, the owners of Whiskey Row Bourbon.
Barrell Craft Spirits (BCS), Louisville, Ky., unveiled its new state of the art blending facility in Jeffersontown, Ky., during a private ribbon cutting ceremony.
Old Forester, a brand of Brown-Forman Corp., announced the annual release of its Birthday Bourbon to celebrate the birthday of the brand’s original creator: George Garvin Brown.
Four Roses Distillery announced its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Consumers will see the refreshed branding across all of Four Roses’ bourbon bottles, and on its new website.
As an official sponsor of the Kentucky Derby Festival for the seventh consecutive year, the Evan Williams Bourbon Experience released a special-edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 51st Edition Gold Pegasus Pin sealed in wax on the neck.