Grammy-award-winning DJ Khaled helped to launched the new Bud Light Seltzer variety pack available in Strawberry and three new flavors: Cranberry, Grapefruit and Pineapple.
Hard Rock Premium Hard Seltzer available nationwide this holiday season
October 1, 2020
Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.
Barrel-Age release features chocolate notes, maple syrup
September 21, 2020
Founders Brewing Co., Grand Rapids, Mich., announced that KBS Maple Mackinac Fudge will be the second variant to come from the brewery’s KBS brand. By amplifying the rich chocolate notes of KBS using Mackinac Fudge coffee, then adding maple syrup and aging it in oak bourbon barrels, Founders created a new take on the craft brewer’s barrel-aged classic, it says.
Limited-edition pack features Rec. League and three new rookies
September 17, 2020
Harpoon Brewery releases an easy-drinking variety mix pack with three 12-ounce cans of four styles: Harpoon Rec. League, Farm League, Bush League and Night League.
Alliance will expand Yuengling beers further west for first time in its history
September 15, 2020
D.G. Yuengling & Son Inc., Pottsville, Pa., and Molson Coors Beverage Co., Chicago, have launched a long-term brewing partnership, which will bring Yuengling's beer to millions more people outside of its East Coast footprint. This partnership will allow the distribution of Yuengling beers to expand further west for the first time in history.
Miller Lite, a brand of Chicago-based Molson Coors Brewing Co., is launching the Cantenna, a reception device on the market that serves up football straight to fans' living rooms. The latest can-novation is a game-watching solution for all the cord-cutters and cord-nevers out there.
Packaging features hand-drawn hop and slogan, Holy Grail for Hopheads
September 10, 2020
To complement the aromas and flavors found in 120 Minute IPA, Dogfish Head Craft Brewery revamped the beer’s bottle carrier with a jet-black background and metallic gold graphics.
Non-alcohol innovation developed in partnership with L.A. Libations
September 9, 2020
As part of its strategic entry into the non-alcohol beverage category, Molson Coors Beverage Co., Chicago, announces the launch of its newest product, HUZZAH Probiotic Seltzer, the first non-alcohol innovation from the company’s emerging growth division.