Pabst Blue Ribbon, a brand of Pabst Brewing Co., announces the launch of Hard Tea, which is an effervescent, peachy seltzer, the company says.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 

Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military. 

Newport Craft Brewing & Distilling Co., Newport, R.I., announced the acquisition of New York-based Radiant Pig Beer Co. With Braven Brewing Co. and Radiant Pig Beer Co., Newport Craft’s stable of products now features 26 authentic beers, and more than 10 craft spirit and cocktail labels, the craft brewer and distiller says.

Phusion Projects has released Basic Hard Seltzer in four flavors: Cranberry, Lemon, Cucumber and Pamplemousse (grapefruit).

Stella Artois, a brand of Anheuser-Busch, released Solstice Lager, the brand’s first-ever limited-edition golden lager.

This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.

White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.

Blake's Hard Cider (BHC), Armada, Mich., introduces a refresh to the Blake's Lite Cider line adding new flavors Mimosa, Strawberry-Kiwi and Melon to complement the popular Apple flavor. Blake’s expanded line of Lite Ciders will be available this month for purchase.