Dogfish Head Craft Brewery, an operating unit of The Boston Beer Co., has joined forces with Belgium’s Brouwerij RODENBACH to release Vibrant P’Ocean, a 4.7 percent alcohol by volume (ABV) blended sour ale.
Expansion of partnership accelerated amid current environment
March 31, 2020
Boston-based Drizly announced an expanded partnership with BevMo!, a West Coast specialty beverage retailer, that more than doubles the number of the chain’s locations on Drizly.
IRI, BCG report beverage sales up nearly 40 percent in week ending March 15
March 30, 2020
As the COVID-19 outbreak accelerates in Europe and the United States, governments, businesses and consumers are rapidly changing behaviors. In its March 26 report titled “COVID-19 Impact: Consumer Spending Tracker for MULOC Retailers – US, UK, France, Italy, NZ,” Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in these respective countries.
Firestone Walker Brewing Co. released Flyjack, a low-alcohol, low-calorie beer with the characteristics of a hazy IPA and 96 calories, 5 grams of carbs and 4 percent alcohol by volume.
Brewer will use supply, logistics network to aid production of hand sanitizer
March 25, 2020
St. Louis-based Anheuser-Busch, one of the country's largest sponsor of live sports and entertainment, announced that it will redirect sports and entertainment investments to its nonprofit partners to respond to the COVID-19 public health crisis.
San Francisco Bay Area craft beverage purveyors 21st Amendment Brewery and Peet's Coffee teamed up for 1966 Coffee IPA, a first-time collaboration beer to celebrate the region's history as a leader of innovation and culture.
Guinness’ St. Patrick’s Day ad scores well with viewers
March 23, 2020
In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.
IRI collaborates with BCG to analyze consumer purchases during pandemic
March 20, 2020
Since the acceleration of the COVID-19 outbreak across the world, governments, businesses and consumers are changing behaviors rapidly. To keep abreast of these shifts, Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, the United Kingdom and the United States in the report March 19 report “COVID-19 Impact: Consumer Spending Tracker.”
Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.
To make the winter months less atrocious in cold-weather regions, Busch Beer created the Busch Snow Day campaign so, when the snow falls, so does the price of Busch.