Natural Light, a brand of St. Louis-based Anheuser-Busch, is back for the third consecutive year with $1 million to help fans with college debt as part of its 10 year, $10 million commitment to the Natural Light College Debt Relief Program.

Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.

Longmont, Colo.-based Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.

Holidaily Brewing Co. released its winter seasonal brew, Beulah Red Ale. Named after Beulah Red Marble, quarried in Beulah, Colo., the ale’s color is reminiscent of a mountain sunset, the company says.

Tenth and Blake Beer Co., the U.S. craft division of Chicago-based Molson Coors Beverage Co., announced an agreement to acquire Detroit-based Atwater Brewery.

Coors Light, a brand of Chicago-based Molson Coors Brewing Co., is encouraging consumers to skip the cheesy Valentine's traditions and spend the day with a fur-ever friend. The domestic beer brand will even help pay fees for 1,000 dogs adopted between 12 p.m. CT on Feb. 4 and 11:59:59 p.m. CT on Feb. 21.

Centerplate, Stamford, Conn.; Ball Corp., Broomfield, Colo.; and Bud Light, a brand of St. Louis-based Anheuser Busch, announced an agreement to bring Ball's infinitely recyclable aluminum cups to guests at Super Bowl LIV on Feb. 2 between the Kansas City Chiefs and the San Francisco 49ers.

The brewers at Samuel Adams, the flagship brand of The Boston Beer Co., released a new Cold Snap recipe, as well as its new Mountain Berry brew.