Thanks to popular demand, 2 Towns Ciderhouse announced the return of Hollow Jack’D, an 8.4 percent alcohol-by-volume limited-release hard cider. 

As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

New Holland Brewing Co. launched a new limited-edition craft beer: Ichabod Pumpkin Ale. 

PRESS launched a new limited-edition flavor to its hard seltzer lineup: Apple Cinnamon.

Stray Forth launched its self-titled line of craft hard seltzers. 

Natural Light, a brand of St. Louis-based Anheuser-Busch, announced the launch of Natural Light Seltzer, a flavor-forward, 6 percent alcohol-by-volume beverage that is available in two blends of fruit flavors: Aloha Beaches and Catalina Lime Mixer.

Snow Capped Cider introduced a new hard cider: Rockies Rosé.