The Fourth of July holiday is around the corner and that has consumers stocking up on their favorite foods and beverages. When prognosticating about which beverages consumers will reach for this holiday, New York-based Nielsen analyzed the performance of numerous beverage alcohol categories and segments.

PRESS released a new limited-edition flavor in its lineup of hard seltzers: Pear Chamomile. 

Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, announced it is dethroning the OG red party cup and making summer parties a little more stylish by introducing the Red Stella Cup, it says.

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff.

Bud Light, a brand of Anheuser-Busch, announced that is has expanded its citrus portfolio with the launch of Bud Light Lemon Tea.