To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill.
Sales of the cans and multi-packs donated to Folds of Honor
June 23, 2020
Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.
Rob Pihl to remain with craft brewer as brewmaster, brand ambassador
June 23, 2020
Newport Craft Brewing & Distilling Co., Newport, R.I., announced the acquisition of New York-based Radiant Pig Beer Co. With Braven Brewing Co. and Radiant Pig Beer Co., Newport Craft’s stable of products now features 26 authentic beers, and more than 10 craft spirit and cocktail labels, the craft brewer and distiller says.
15-pack of imported beer includes 3 cans of Heineken 0.0
June 12, 2020
This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.
New variety pack includes 3 new hard seltzer flavors
June 11, 2020
White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.
Company adds Mimosa, Strawberry-Kiwi and Melon to portfolio
June 9, 2020
Blake's Hard Cider (BHC), Armada, Mich., introduces a refresh to the Blake's Lite Cider line adding new flavors Mimosa, Strawberry-Kiwi and Melon to complement the popular Apple flavor. Blake’s expanded line of Lite Ciders will be available this month for purchase.
Covered in Nuggs will be first variety available in new packaging format
June 5, 2020
To celebrate Dogfish Head Brewings & Eats 25th anniversary, the brewpub installed a state-of-the-art canning line and will debut a series of can releases.