Molson Coors Beverage Co., Chicago, announced a partnership with CKBG to distribute Superbird, a 100 percent blue agave tequila-based cocktail. The agreement marks Molson Coors first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle.

Michelob ULTRA Organic Seltzer hit shelves nationwide with three flavors: Cucumber Lime, Spicy Pineapple and Peach Pear. 

For the third consecutive year, non-alcohol beer brand O’Doul’s released a limited-edition can design in honor of Dry January. 

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, is launching a hard seltzer for people who prioritize natural flavors and enjoy an active lifestyle. Michelob ULTRA Organic Seltzer hits shelves nationwide this month with three flavors: Cucumber Lime, Spicy Pineapple and Peach Pear.

Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, announced the addition of a new product: Bud Light Seltzer Lemonade. Packed with lemonade taste, the new variety pack features four new flavors: Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Peach Lemonade.

iPourIt, a beverage dispensing technology, uses RFID-activated screens and taps that allow users to pour on their own and serve as little or as much as they please, sampling beers, seltzers, wines and more, the company says.  

To help support consumers during Dry January, Heineken 0.0 introduced 12-pack cans in select markets during the month, with a national launch slated for March.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of Truly Iced Tea Hard Seltzer, an amalgamation of hard seltzer, real brewed tea and fruit flavor.

Harpoon Brewery and WhistlePig Rye Whiskey have collaborated to release a German-Style Doppelbock named The Bock Hog.

Deschutes Brewery announced the most recent release of The Abyss, which features a new packaging format.