Although hard ciders account for a small portion of the overall beer market, the segment has weathered the challenges of the pandemic thanks to its off-premise presence.
Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand.
Founded in 1828, D.G. Yuengling & Son Inc. has transitioned from a small family operation to a nationally recognized brand that produces more than 2 million barrels of beer. The now sixth generation family owned and operated company is expanding distribution to Texas through a joint venture with Molson Coors Brewing Co.
Campaign champions beer position in celebrating life’s everyday wins
February 25, 2021
The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers Association (BA), aims to champion beer as America’s favorite beverage and position beer as the perfect beverage for celebrating life’s everyday wins.
New flavored malt beverage available in 3 varieties
February 19, 2021
Vancouver, British Columbia-based Nude Beverages, a top-selling Canadian ready-to-drink (RTD) and flavored malt beverage (FMB) brand that is both sugar and sweetener-free, announced the U.S. launch of Nude Hard Iced Tea, an iced tea with zero carbonation, zero caffeine, and brewed with black tea.
Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across its cans, bottles and overall packaging.
D.G. Yuengling & Son Inc. is disrupting the beer scene with the launch of Yuengling Raging Eagle Mango Beer, a pilsner beer made with natural mango flavor.