Production move part of company’s planned $1B investment next 2 years to drive economic recovery
February 10, 2021
Recently, St. Louis-based Anheuser-Busch announced its planned investment of $1 billion during the next two years in its U.S. facilities to help drive the country’s economic recovery. As part of this investment, the company announced that it will begin production of Stella Artois bottles in the United States to meet increasing demand and ensure continuity of supply in the summer season.
Beer brand debuts ‘Real Men of Genius’ anthem, variety pack
February 8, 2021
In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.
Drizly maintains separate app, will integrate with Uber Eats app
February 2, 2021
San Francisco-based Uber Technologies Inc. and Drizly, Boston, announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in stock and cash. After the completion of the transaction, Drizly will become a wholly owned subsidiary of Uber. Drizly’s marketplace will eventually be integrated with the Uber Eats app, while also maintaining a separate Drizly app.
Ahead of Inauguration Day on Jan. 20, Atlas Brew Works rolled out two limited-edition craft beers to honor President-elect Joe Biden and Vice President-elect Kamala Harris, which sold out within hours, the company said.
Packaging transition based on millennial, multicultural demand
February 2, 2021
Heineken, a brand of White Plains, N.Y.-based HEINEKEN USA, is entering the fast-growing slim can market and updating the style of Heineken Original. The refreshed cans will debut with an initial March launch throughout Florida. The 12-ounce slim cans will be available in six-, 12-, 18- and 24-packs.
Truly Hard Seltzer, a brand of The Boston Beer Co., announced the launch of Truly Iced Tea Hard Seltzer, an amalgamation of hard seltzer, real brewed tea and fruit flavor.
Company’s partnership with CKBG marks first entry into RTD spirits category
January 26, 2021
Molson Coors Beverage Co., Chicago, announced a partnership with CKBG to distribute Superbird, a 100 percent blue agave tequila-based cocktail. The agreement marks Molson Coors first entry into the premium ready-to-drink (RTD) spirits category and its latest move beyond the beer aisle.