Sports Drinks
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KRa

KRā

September 2, 2016

KRā Drinks for Athletes Inc. introduced its first self-titled sports drink lineup to select markets. 


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Barbara Harfmann, Between Drinks column

Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara Harfmann
Barbara Harfmann
August 15, 2016
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
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BODYARMOR Leadership Team

BODYARMOR hits home run with premium sports drinks

Sports drink brand experiences triple-digit growth
Barbara Harfmann
Barbara Harfmann
August 10, 2016
Just as his 3-year-old thoroughbred Outwork thundered down the race track at the Kentucky Derby earlier this year, BODYARMOR Co-Founder and Chairman Mike Repole is in his own race as he aims to beat the competition in the $11.2 billion global sports drinks market.
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Villager Goods Coconut Waters

Villager Goods coconut water to launch this fall

Company plans to introduce more organic food and beverage products later on
July 25, 2016

This fall, San Clemente, Calif.-based Villager Goods coconut water will launch an athlete-owned startup company dedicated to inspiring the world's youth to live healthy positive lives in harmony with nature, it says. 


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ROAR Cosmic Grape

ROAR Cosmic Grape

July 20, 2016

This summer, Roar Beverages added a new flavor to its lineup of coconut water-based isotonic sports drinks: Cosmic Grape. 


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Powerade sports protein drink

2016 State of the Industry: Sports and protein drinks see steady growth

Category remains solid performer due to health-and-wellness trends
July 11, 2016
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
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Bolthouse 2016 innovations

1915 Protein beverages

June 15, 2016

Campbell Soup Co.’s Bolthouse Farms brand extended its 1915 line of ultra-premium beverages with the launch of 1915 Protein beverages. 


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