Sports Drinks

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Expanding on its portfolio of better-for-you sports drinks, ROAR Beverages introduced ROAR Organic Electrolyte Infusions.

POWR3D introduced a new 100 percent whey isolate liquid protein mix in select markets.

Beet It USA Inc. introduced Beet It Sports Shots nationwide in the United States.

Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn.

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.

The Coca-Cola Co.’s vitaminwater brand announced the addition of a new flavor joining its vitaminwater zero lineup: Reset. 

Adding to its lineup of plant-based products, Vega US LLC introduced Vega Protein+ Shake, a ready-to-drink plant-based protein product. 

Powerade, a brand of The Coca-Cola Co., announced the expansion of its portfolio with the addition of two new flavors: Citrus Passionfruit and Kiwi Pineapple. 

GameTime Hydration Inc., the New York-based parent company of GameTime Sports Drink, announced the launch of a line of alkaline water sports drinks. The initial line includes an alkaline water and three flavored drinks — Punch, Lime and Mango — that have been infused with minerals and vitamins for a crisp, clean taste, the company says. 

CytoSport Inc., the manufacturer of Muscle Milk, announced the launch of its latest product line: Evolve.