Sports Drinks

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Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.

America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).

+Red Elixir LLC now offers its self-titled functional beverage, which is designed to recharge, extend and defend the physical body’s response, while increasing the body’s natural performance, the company says. 

Gatorade, a brand of PepsiCo Inc., launched its first organic product and the newest addition to the brand’s sports drink portfolio: G Organic. 

Muscle Milk, a brand of CytoSport Inc., launched Coffee House Protein Shakes, a ready-to-drink line that combines high-quality protein and caffeine, the company says.