Sports Drinks

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Celsius Holdings Inc. introduced its newest line of fitness drinks: Celsius Heat. 

EAS, a brand of Abbott Laboratories, introduced a new high-protein, ready-to-drink nutrition shake: Myoplex Shred. 

Expanding on its portfolio of better-for-you sports drinks, ROAR Beverages introduced ROAR Organic Electrolyte Infusions.

POWR3D introduced a new 100 percent whey isolate liquid protein mix in select markets.

Beet It USA Inc. introduced Beet It Sports Shots nationwide in the United States.

Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn.

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.

The Coca-Cola Co.’s vitaminwater brand announced the addition of a new flavor joining its vitaminwater zero lineup: Reset.