Competitive by nature Jennifer Zegler August 11, 2010 As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.” Read More
Cover Story: Gatorade refocuses on sports performance innovation Jennifer Zegler June 11, 2010 The Gatorade Co., Chicago, relaunched its products in tiered format to suit the needs of athletes before, during and after performance. Read More
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