A shift in beverage trends can be seen during the summer. NielsenIQ identifies various trends driving summer beverage choices in the name of health and sustainability.
Ready-to-drink coffee format launches exclusively at Walmart
April 25, 2023
Los Angeles-based Chamberlain Coffee, a coffee lifestyle brand and brainchild of Emma Chamberlain, announced the launch of its new line of ready-to-drink (RTD) plant-based cold brew lattes. The highly anticipated release brings fans the same high-quality product they’ve come to expect in a new convenient format, it says. Through an exclusive collaboration with Walmart, fans will be able to shop the RTD lattes on shelves nationwide.
Past-day coffee consumption remains strong based on a recent study from the National Coffee Association. Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home.
La Colombe, Philadelphia, introduced four new 42-ounce Multi-Serve Cold Brew products ― Little Bit Sweet Cold Brew, Mocha Cold Brew, Caramel Cold Brew, and Vanilla Oatmilk Cold Brew ― at its booth at Expo West. La Colombe’s four new Multi-Serve Cold Brew products will be available in select retailers Fall/Winter 2023/2024.
Experts note that people’s love for coffee has fueled the array of coffee extracts and concentrates appearing outside of traditional RTD coffee settings.
This year’s State of the Industry report on coffee highlights how ready-to-drink coffees like cold brew and nitro brew might be small, but are helping drive growth for the segment.
Monster Energy continues its innovation agenda with longer brew time, ready-to-drink cold-brew coffee
June 17, 2022
Corona, Calif.-based Monster Energy Corp. announced the launch of its newest Monster Energy Java innovation: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel, Java Monster Cold Brew is available in two bold new flavors: Latte and Sweet Black, it adds.