Articles Tagged with ''beverage marketing campaign''

Jacob's Creek, a brand of Sydney-based Pernod Ricard Winemakers, and Novak Djokovic are giving tennis fans a glimpse into the life of the international tennis champion with the launch of the 'Who Makes You' video content series.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is kicking off 2017 with a new global Do the DEW campaign centered on the belief that there’s no feeling like doing, the company says. 

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is strengthening its longstanding support of soccer by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season, it says. Beginning March 1, brand Heineken’s fully-integrated, 360-degree retail and on-premise They Score. You Score program will encourage legal drinking-age consumers to choose Heineken for all their soccer viewing occasions, while offering chances to win prizes with every goal scored during UCL and MLS matches, the company says. 

Although I regularly use Facebook, like many baby boomers, I am not currently immersed in Snapchat, Instagram, Twitter and other social media platforms that increasingly are being used by beverage companies to communicate and connect with consumers in real time.

From the comfort of home, consumers can craft Starbucks brewed coffee, expresso and caffé lattes with the touch of a button. Starbucks Coffee Co. recently launched the new generation of its Verismo System by Starbucks: the Verismo V Brewer.

Boulder, Colo.-based Celestial Seasonings, a brand of The Hain Celestial Group Inc., is inviting tea lovers to celebrate the magic of the season with a free Candy Cane Lane Holiday Tea sample program on Facebook.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.

Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched the third commercial in its global marketing campaign There’s More Behind the Star. With Academy-award winning actor Benicio Del Toro continuing his spokesperson role, the commercial is hoping to spread some holiday cheer, the company says.

Miller Lite named Santa Fe, N.M-based HoneyMoon Brewery as the grand-prize winner of the 2016 Miller Lite Tap the Future competition. HoneyMoon Brewery, which produces a probiotic kombucha tea with a touch of alcohol, took home the $200,000 grand prize. Now in its fourth year, Tap the Future is a business plan competition that offers entrepreneurs a chance to grow their businesses, the company says.

Christian Brothers Brandy has a new, premium package reflective of the American brandy’s quality. The refreshed, modern label communicates the quality of Christian Brothers, dating back to 1882, and enhances the appeal of the brand’s core equities, it says.