Sun Drop, Sleepytime Bear and more featured in programs January 7, 2011 New programs announced for DPS’ Sun Drop soda, Celestial Seasonings’ Sleepytime Bear and more.Read More
Taste challenges and targeted marketing dominate beverage companies' outreach September 10, 2010 Smirnoff and Pepsi Max tempt consumers based on taste, Coca-Cola launches Million Point Giveaway, Van Gogh vodka and Corona Light reach out to specific demographics.Read More
New Product Development Supplement: Demographics pose challenges for marketing Jennifer Zegler September 10, 2010 Communication on product’s benefits varies depending on ages and values of target consumers.Read More