Articles Tagged with ''beverage marketing campaign''

Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar. 

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.

Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.

Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.

Stoli Vodka, a brand of Stoli Group USA LLC, New York, is returning to TV with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, the new television spot, titled "THE Vodka," uses a montage to celebrate the pioneering heritage of Stoli through the lens of those who drink it, the company says. The 30-second spot will run on TV during live sports and late night in target markets beginning March 13 with national digital distribution to include sports and lifestyle properties and premium full-episode players, it adds.

Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, and National Geographic announced that a new documentary, "Our Dream of Water,” a film spotlighting the effects of the global water crisis, will make its world premiere on March 22 in celebration of World Water Day. The documentary, debuting on the National Geographic channel, was commissioned by Stella Artois as a part of its Buy A Lady A Drink campaign, an ongoing partnership with Water.org to help provide clean water to people in the developing world, the company says.