Articles Tagged with ''beverage marketing campaign''

Crown Royal, a brand of Norwalk, Conn.-based Diageo North America, announced that it is giving dads the royal treatment this month and enabling consumers to Crown Your Father, by creating a unique digital portrait that can be shared with dad on social media. Through June 19, sons, daughters and spouses 21 years and older can visit CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere, the company says.

Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”

Small Town Brewery, Wauconda, Ill., announced a new partnership with chef Jet Tila, restaurateur, best-selling cookbook author and star of Food Network’s “Cutthroat Kitchen,” “Iron Chef America” and “Chopped.”

Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar. 

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.

Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.

Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.