Sales of immune health shots are performing well as they are experiencing triple digit growth.

Used in a combination of flavors and drinks, citrus offers a refreshing, better-for-you enhancement in a wide variety of alcohol and non-alcohol products.

Consumers continue to look to the foodservice segment for quick and convenient snacks and meals.

Beverage Industry provides an in-depth look at the performances and trends in non-alcohol and alcohol categories in the last year.

Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.

When it comes to consumer penetration, carbonated soft drinks (CSDs) still are a behemoth within the U.S. beverage market.

Having enough energy to get through the day has fueled consumer interest in the energy drinks and energy shots category, which is steadily growing, experts say.

Consumers are constantly looking for ways to get their daily caffeine fix and industry data shows this won’t be changing anytime soon.

Although experts are seeing an overall decline in the dairy market, dairy alternatives are permeating the segment and realizing growth.

As consumers turn to products with less sugar, some traditional beverage categories have seen the effects.