Miss Mary’s Bloody Mary Mix launched its self-titled Bloody Mary mix.

The environmentally conscious entrepreneurs sought to bring something new to the beverage aisle: a healthy, convenient and ecofriendly instant tea.

Myself and millennials, in particular, are flocking to kombucha teas for their Asian-inspired health-and-wellness attributes and functionality.

The market research firm reported in its 2018 Beverage Consumer Trend Report that more consumers today than two years ago indicate that non-alcohol beverages are “very important” when deciding where to dine.

Just as spectators will ask how low can you go when participants are facing off in a limbo challenge, consumers are asking the same of food and beverage manufacturers. However, these requests have spread beyond traditional low-calorie refreshment to also include sports nutrition formulations.

The term “superfood” has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have become popular with health-conscious consumers.

Using ultra-high pressured cold water, HPP preserves the natural nutrients in beverages, resulting in increased popularity among brand owners.

More than one in three U.S. consumers are following a specific diet or eating pattern, and they are increasingly averse to carbohydrates and sugar, according to the 13th Annual Food and Health Survey, released in May by the International Food Information Council (IFIC) Foundation, Washington, D.C.

H2OPS LLC launched a craft brewed sparkling water: H2OPS.

In response to the growing amount of plastic water bottle use, JUST Water founders and actors Will and Jaden created a water brand infused with sustainability.