When it comes to new products in the beverage market, finding drinks that are both healthy and functional is a priority for many consumers, myself included.
At the recent Institute of Food Technologists (IFT) Annual Conference and Expo in Las Vegas, many exhibitors showcased new ingredients and flavors, clean-label applications, sugar-reduction solutions, and plant-based products that support enhanced performance, cognitive and digestive health, and much more.
Greek Philosopher Heraclitus once said, “Big results require big ambitions.” For Purchase, N.Y.-based PepsiCo Inc., that statement rings true as the global food and beverage manufacturer has embarked on a goal to develop better products for consumers and the planet.
The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.
The better-for-you health movement has helped take emerging food and beverage categories from niche to mainstream. As these niche categories become more commonplace, they not only are helping themselves but also are giving a platform to other products, categories and flavors.