Flow Beverage Corp. announced the launch of Flow Sparkling Water, available in four flavors: OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint

Market research firm Circana released its report “Tapping Into the Global Consumer Well-Being Opportunity,” where it identified ways consumers pursue their well-being across various sectors, including hydration and increased energy.

BEAM be amazing, a leading health and wellness brand, unveiled: Greens On The Go.

Joyburst announced an exclusive beverage collaboration with Disney and Pixar. As part of this collaboration, Joyburst also will rollout new promotional packaging featuring characters from “Inside Out 2” in three flavors: Peach, Watermelon, and Strawberry-Lemonade. 

Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink.

Chicago-based GHOST, a lifestyle brand of sports nutrition products, energy drinks and dietary supplements, introduced its-first-ever authentically licensed ready-to-drink (RTD) hydration beverage.

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, and Grupo PiSA, Guadalajara, Mexico, announced that KDP will sell, distribute and merchandise Electrolit, a premium hydration beverage, across the United States as part of a long-term sales and distribution agreement. 

Liquid I.V. announced an expansion of their product portfolio with its new Hydration Multiplier Sugar-Free launch.

Consumer trends in health and wellness have benefited plant waters, particularly coconut water as shoppers look to cut back on sugar, experts note.