GoodSport Nutrition announced the release of its natural sports drink, harnessing the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration, it says.
Bedard to be featured alongside #TeamBioSteel athlete Connor McDavid
August 9, 2022
BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft.
As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.
Plus Brand Industries announced the launch of its new alkaline water: Agua Plus. Designed to hydrate, balance and revitalize, Agua Plus is a premium alkaline water that is bottled at a pH of 9+ and undergoes a seven-step purification process that is enhanced with minerals and electrolytes, the company says.
Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.