Kill Cliff expanded its portfolio with the addition of a new endurance beverage, Endure. 

Frey Farms, the parent company of Tsamma Watermelon Juice, launched the newest addition to its cold-pressed watermelon juice lineup: Tsamma Watermelon + Coconut Water Blend. 

Adding to its lineup of better-for-you hydration beverages, hoist debuted its newest flavor: Watermelon. 

Oral I.V. debuted its reformulated, self-titled hydration shot nationally online. 

San Francisco-based DripDrop Inc., the maker of a same-named medical-grade
rehydration solution, announced that it has closed a $5.8 million round of financing, which will help the company to accelerate development and continue to drive availability in retailers and hospitals, the company says. Investors include funds affiliated with owners of the San Francisco 49ers, Seth Taube and Brook Taube of Medley Corp., and American rock musicians Sammy Hagar, Joe Satriani, and Grateful Dead’s Bob Weir.
 

El Segundo, Calif.-based Zico Beverages LLC’s same-named coconut water brand announced a sweepstakes through which fans can enter to win a trip for them and a friend to attend the Sochi 2014 Winter Olympic Games and meet 2006 Olympic champion Julia Mancuso.

Clif Shot, a brand of Emeryville, Calif.-based Clif Bar & Co., launched two new sports performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. The introduction of these new products expands the Clif Shot portfolio to provide athletes options for hydration during activity as well as fast-absorbing protein to aid in post-activity recovery, the company says.

Shortly after the launch of Essentia fortified water in 1998, President and Chief Executive Officer Ken Uptain realized that the consumer market was not ready for it.