Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s new design can be found as part of its summer variety pack.
Seasonal release available in variety pack featuring 4 flavors
June 8, 2023
Topo Chico Aguas Frescas Hard Seltzer, a summertime special inspired by a classic staple of street markets, taquerias and restaurants, is now on shelves. Offering a modern adult take on traditional aguas frescas, the hard seltzer comes in fruit flavors like Passionfruit Mango, Citrus Tamarind, Ripe Watermelon and Hibiscus Lime.
Wormtown Brewery announced the release of their first Variety Pack. The “Be You” themed Variety Pack consists of four different IPA's each with their own style and unique flavor profile. Wormtown Brewery’s “Be You” Variety Pack is available in package stores in their local market and at their two taprooms located in Worcester, Mass., and Foxborough, Mass.
Variety pack launch coincides with Chief HARD Officer sweepstakes
May 18, 2023
Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition variety pack. The HARD MTN DEW Baja Blast Variety Pack is a summertime exclusive 12-pack featuring HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness: HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.
Lone River Beverage Co. is serving up its new Ranch Rita Variety Pack, adding to its portfolio of cocktail-inspired hard seltzers. Made with organic agave nectar and lime juice, the new variety pack tips its hat to America's most beloved cocktail, the Margarita which, like Lone River, is inspired by Texas culture.
Schlafly Beer, St. Louis, announced the release of a new variety pack: Hazed for Days. The canned hazy beer variety pack features three exclusive brews ― Mighty Haze Double IPA, Lightly Hazed Lager, Wavy Hazy Citrus Wheat –― plus the year-round beer Just a Bit Hazy IPA. Each pack will include a QR code that will link to the giveaway drawing of Schlalfy’s limited-edition “Batches Be Hazy” swag.
Blake’s Hard Cider (BHC) released Celebration Mode, a mixed 12-pack comprised of BHC’s newest flavors, which is available across BHC’s 28-state distribution footprint. BHC’s Winter edition Celebration Mode features American Apple Imperial Style, Peach Party, Mule de Pomme and Grand Cherry.
Schlafly Beer, St. Louis, announced the return of its winter sampler pack, Stout Bout, which features four stouts, including two new stouts, one year-round and one returning favorite: Mexican Chocolate Stout (6% ABV), Chai Latte Stout (ABV: 6.0%), Coconut Coffee Stout (ABV: 5.7%), and Oatmeal Stout (5.7% ABV). The variety pack is now available to the public.
Stone Brewing introduced a family of year-round beers to accompany its hugely popular Stone Delicious IPA. The gluten-reduced West Coast Style IPA now is joined by Stone Delicious Double IPA and Stone Delicious Citrus IPA in a variety can six-pack.
Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.