Beverage brands launch new packaging sizes, formats
August 15, 2016
Craft brewery Alpine Beer Co. introduced its fan-favorite Willy Vanilly Ale to consumers nationwide in 12-ounce glass bottles. A vanilla-spiced American wheat ale, Willy Vanilly previously was a draft-only offering exclusively served in the Alpine Beer Co. tasting room and restaurant in San Diego.
Limited-edition pack exclusively available at Sam’s Club
August 15, 2016
Jones Soda Co. released a Birthday Party-themed variety pack featuring its limited-edition Birthday Cake flavor. To celebrate Jones Soda’s 20th birthday, the limited-edition flavor was part of a year-long celebration, while the variety pack exclusively is available at Sam’s Club locations in select states, retailing for $9.98.
To meet increasing popularity and demand on the heels of its April launch in select major cities, Truly Spiked & Sparkling, a brand of Boston-based The Boston Beer Co., announced its new spiked sparkling water has expanded distribution.
Limited-edition Dos Equis Azul part of new Spring pack
March 28, 2016
Heineken USA, White Plains, N.Y., announced the return of its Beers of Mexico variety pack, an all-in-one party solution that features limited-edition Dos Equis Azul joining
Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, the company says.
Devils Backbone Brewing Co. debuted its annual Adventure Pack Collaboration Sampler. For the 2016 pack, Devils Backbone reached out to five other brewers to help craft a collaboration pack.