Maple Pecan Hard Latte, Salted Caramel Hard Latte join lineup in mix pack
March 25, 2021
Twelve5 Beverage Co., Neenah, Wis., released its new REBEL Hard Coffee variety eight-pack featuring hard latte favorites such as the Mocha Hard Latte and Vanilla Hard Latte flavors, as well as two new hard coffee drinks: the Maple Pecan Hard Latte and Salted Caramel Hard Latte.
The $30 billion carbonated soft drinks category continues to innovate by offering consumers more flavor choices and mixed variety packs. Up-and-coming flavors include blood orange and cucumber.
Mighty Swell released its new Tropic Variety 12-pack. The pack features three new tropical flavors ― Mango Raspberry, Pineapple and Blood Orange ― along with its ever-popular Grapefruit.
Jones Soda Co. is ramping up its growth campaign with the introduction of its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months.
Sustainability is the No. 1 attribute of this year’s top packaging designs. Artistic collaborations also are helping brands stand out on store shelves.
Grammy-award-winning DJ Khaled helped to launched the new Bud Light Seltzer variety pack available in Strawberry and three new flavors: Cranberry, Grapefruit and Pineapple.
Limited-edition pack features Rec. League and three new rookies
September 17, 2020
Harpoon Brewery releases an easy-drinking variety mix pack with three 12-ounce cans of four styles: Harpoon Rec. League, Farm League, Bush League and Night League.
Limited-edition 12-pack includes all flavors from sparkling water brand
July 30, 2020
Spindrift, Newton, Mass., released the Drifter Pack: A Spindrift Tasting Experience. This limited-edition 12-pack includes one of each of the brand's 11 flavors and two cans of the latest flavor release, Spindrift Pineapple
New variety pack includes 3 new hard seltzer flavors
June 11, 2020
White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.
Craft beer brand brings back classic brews for holiday pack
November 19, 2019
The brewers at Samuel Adams are exclusively bringing back some classics for the craft beer brand’s Winter Variety Pack including Holiday Porter, Chocolate Bock and Old Fezziwig.