Margarita Hard Seltzer Variety Pack features 4 tropical flavors
October 29, 2021
After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Co., Chicago, announced the brand’s second variety pack and first-full flavor extension ― Topo Chico Margarita Hard Seltzer Variety Pack.
Firestone Walker unveiled the Tropical Hazy Mixed Pack for its Mind Haze IPA beer brand. With this new mixed pack, Firestone Walker’s Mind Haze IPA experience now includes three new hazy IPAs — Tiki Smash, Hopical Crush and Citrus Cyclone.
For the fourth year in a row, Harpoon Brewery and Dunkin' are giving fans a fresh way to celebrate fall. Joining fan-favorite Harpoon Dunkin' Pumpkin Spiced Latte Ale are three new craft beers that can be purchased as part of the Harpoon Dunkin’ Dozen mix-pack, which includes three beers for each of the four styles.
Limited-time pack includes 3 new fall-inspired flavors
September 2, 2021
Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, is introducing its new limited-edition Bud Light Seltzer Fall Flannel variety pack. The Fall Flannel variety pack features three new fall-inspired flavors along with fan-favorite Apple Crisp, brought back for a limited time only from last year’s Ugly Sweater pack.
Dogfish Head Craft Brewery's new Hoppy Variety Pack offers drinkers a unique, multi-sensory experience with a special, hop-scented element made using real hop oils on the front of each box.
Hard seltzers are sizzling hot in the beverage marketplace, now comprising 7% of total beverage alcohol. Brands that want to succeed will need to entice consumers with flavor and formulation innovation and convenient RTD packaging.
Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon.
In the midst of COVID-19, the $32 billion carbonated soft drink category has been seeing rising dollar sales as consumer thirst for nostalgia. To continue growing market share, new flavors, mixed variety packs and healthier choices can appeal to consumers