As more and more consumers learn about the gut microbiome and its role in overall health and wellness, experts highlight how incorporating fiber and biotic solutions can help beverage-makers meet consumers’ various need states.

Poppi, the cult-favorite prebiotic soda brand, announced the launch of a new flavor: Grape, inspired by the childhood memories we all know and love, it says.

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

Prebiotic soda brand Poppi, Austin, Texas, announced $25 million in new financing led by CAVU Consumer Partners. The funding comes after a year of meteoric growth for Poppi, in which the brand experienced 148% increase in overall revenue and a 250% increase in online sales, it says.

Ingredient companies are educating populations about the importance of dietary fiber in Latin America, meanwhile, other suppliers announced new Non-GMO Project Verified botanical ingredients. 

Nutrition company MANTRA Labs introduced HYDRATE, a new broad-spectrum hydration drink mix.

Prebiotic soda brand Poppi, Dallas, announced a round of investment from some of pop culture’s most notable personalities.