Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.
The trials demonstrated a significant prebiotic effect of increasing Lactobacillus, which poses the opportunity of reducing and/or eliminating the need for regular probiotic supplements.
Line extension features plant-based drinks that support digestive health
September 30, 2019
Emeryville, Calif.-based REBBL announced the launch of Sparkling Prebiotic Tonics, a line of plant-based beverages with 6 grams of prebiotic fiber to support digestive health. The effervescent drinks boast flavor profiles like cold-brew cola and ginger turmeric, with only 6 to 8 grams of sugar in each bottle, according to the company.
The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.
The demand for products containing fiber, prebiotics, probiotics and “good” bacteria is on the rise as functional beverages to combat illnesses and improve consumers’ overall health have moved from niche products in specialty stores to mass retail and grocery store chains.