Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.

As beverage-makers seek out prebiotics and stevia solutions, ingredient suppliers are increasing production capabilities to support these needs.

With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry. 

Ingredient companies announced new research on ingredients performance as well as company progress toward ESG.

OLIPOP, a functional soda brand, announced the launch of its newest fall flavor: Crisp Apple. 

OLIPOP, a better-for-you soda company, released a reimagined fiber version of a crisp, "ginger-y" classic with the launch of its OLIPOP Ginger Ale.

wildwonder, a sparkling prebiotic, probiotic beverage brand, announced adding a new flavor to its sparkling drink lineup: Pineapple Paradise.

Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes. 

OLIPOP, a functional soda brand, announced the launch of its newest flavor: Watermelon Lime, adding to its soda lineup ahead of summer.

Buddha Brands, Montreal, has launched Thirsty Buddha Soda, a new line of sodas that are low in sugar, fiber-rich, and made with plant-based prebiotics to support a healthy gut. The company’s new low sugar sodas come in a variety of nostalgic flavors and are made without anything artificial, the company says.