White Plains, N.Y.-based Heineken USA’s Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360-degree program that encourages consumers of legal drinking age to experience Strongbow at its “bestest” when it is served over ice, the company says. The program includes national TV advertising, targeted digital media, social media engagements and point-of-sale (POS) materials designed to drive purchase of Strongbow’s four flavors all season long, it adds.
English cider maker Thatchers is re-launching its Green Goblin Cider to the U.S. market in a new 330-ml bottle, in partnership with Innis & Gunn USA Inc. (IGUSA) seven months after entrusting the craft brewer’s U.S. business with its flagship brand, Thatchers Gold.
Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, announced it will invest more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. These investments will support growth of its brands and reinforce the beer company's commitment to the U.S. communities where it operates through local spending and jobs, the company says. The beer company plans to spend an estimated $850 million on brewery- and packaging-expansion projects, $220 million on product innovation initiatives, and $720 million in sustaining and increasing efficiency of its existing footprint, it adds.
Variety pack mixes existing hard cider with new premium flavors
June 15, 2015
Heineken USA's Strongbow Hard Apple Cider brand launched a new variety pack that mixes some of its existing hard cider favorites with new premium flavors, the brand says.
Tinkering with more than just the vintage distilling equipment it uses, the Cordtz father-son duo at Sonoma Cider infuses decades of industry know-how in its innovative cider production techniques.