Uncle John’s Cider is releasing its perennial and seasonal hard ciders in four-packs of 16-ounce cans through Louis Glunz Beer Inc.

After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.

Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. 

The Boston Beer Co.’s Angry Orchard brand recently released two new hard ciders: a year-round offering and seasonal variety. Hop’n Mad Apple joins the year-round portfolio as the brand’s first hopped cider.

Social media has become a buzzword for not just American consumers but also the business environment.

Although it accounts for only a small portion of the overall beer category, hard cider is finding a home with American consumers.

With a call-out in a phrase like “as American as apple pie,” it is not a surprise that apple has become a staple in the American diet. However, apple’s popularity does not end with food selections. The fruit also has found a home within the beverage space.

Sonoma Cider, Healdsburg, Calif., added two new members to its sales team. James Williams was appointed senior vice president of sales overseeing six sales team members, and Ken Komar was named vice president of sales for the company’s Central territory, including Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio and Wisconsin.

The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.

Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”