Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish, the company says. Like all Strongbow products, Strongbow Orange Blossom contains no artificial flavors or colors, it adds.

Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl. 

Angry Orchard, a brand of The Boston Beer Co., announced the addition of a new year-round specialty hard cider: Walden Hollow. 

Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the launch of Easy Apple, its newest less-sweet hard cider. Easy Apple offers consumers an easy-drinking hard cider option from Angry Orchard that’s lower in calories and sessionable, the company says. The hard cider will be introduced in six-packs in select states this month, including Washington State, Oregon, Idaho, Montana, Arkansas and Rhode Island. Easy Apple also will be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack, it adds.

This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.

Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the release of a new year-round specialty hard cider: Walden Hollow. It is the first cider from Angry Orchard to be exclusively made with apple varieties from New York State, including varieties from last year's harvest at the Angry Orchard in New York's Hudson Valley and heirloom apples from other local orchards, the company says. 

2 Towns Ciderhouse announced the release of its seasonal Imperial Hop & Stalk. 

Nielsen CGA, a branch of New York-based Nielsen, released its first fully projected on- premise measure for the U.S. Beverage Alcohol market which takes a side-by-side look at the state of the U.S. Beverage Alcohol market compared with Great Britain, a market in which full measurement has been available for 10 years, the company says. Great Britain is a gateway for United States’ on-premise retailers and drinks businesses into Europe given the similarities between the two regions, according to the market research firm. The insights from this report highlight opportunities both domestically and internationally, it adds.

Jägermeister announced that it has partnered with Live Nation to participate in an integrated Electronic Dance Music program this summer.