Angry Orchard, a brand of The Boston Beer Co., is giving the people what they want this fall: more apple. To satisfy the masses, Angry Orchard is launching a new, exclusively-apple variety pack this fall: the Fireside Mix Pack. Featuring four apple flavors, including the OG Crisp Apple and some familiar favorites fit for the season.

Schilling Cider announced the launch of its newest addition to the Big Zesty lemonade cider family: Big Zesty Raspberry Lemonade.

The cider — a chipotle pineapple cider — is the latest from the cidery’s 2023 Limited Release line.

As part of the Armada, Mich.-based craft cidery’s 10^th anniversary celebrations, Blake’s Hard Cider (BHC) released two new cider flavors. Earlier this month, BHC unveiled Original and Jam Session. The two ciders will be available year-round in BHC’s 29-plus state footprint.

ACE Cider, a craft cider company and wholly owned subsidiary of Vintage Wine Estates Inc., introduced its newest product: ACE HIGH Imperial Pineapple.

Earlier this month, BHC unveiled a Cherry Limeade hard cider. The flavor was inspired by the popular Slushie flavor combo and blends juicy cherries and tangy lime flavors, the company says.

Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.

Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.

2 Towns Ciderhouse announced its The Bad Apple now is available in four-packs of 12-ounce cans in 15 U.S. states for the first time since its original launch in 2010. The Bad Apple is sold in 500-ml bottles, on draft, and now 12-ounce cans. 

Austin Eastciders announced the launch of Austin Eastciders Imperial Gold Cider, a new indulgent and high impact cider featuring crisp, bold flavor and 8.3% ABV, it says.