Alcohol migration trends have impacted the U.S. beer market. However, beer manufacturers are combating this trend through innovative new product releases.
This spring, Angry Orchard, a brand of Boston-based The Boston Beer Co., is giving legal-drinking-age consumers a new and choice: Angry Orchard Rosé hard cider. Made with a blend of apples including rare red-flesh apples from France, Angry Orchard Rosé delivers the crisp and refreshing qualities of hard cider with a rosy color and floral aroma, the company says.
New flavor to attract rose wine drinkers to hard cider category
February 7, 2018
Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Rosé Apple, a semi-dry hard cider with a touch of red fleshed apples. With a light, refreshing and fruity taste and 5 percent alcohol by volume, this newest addition to Strongbow’s line is reminiscent of a Rosé wine but with only 10 grams of sugars in an 11.2-ounce bottle, the company says.