This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.
7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.
Warehouse Beverage Co., makers of WYNK and COUNTDOWN cannabis-infused beverages, announced the launch of COUNTDOWN ENERGY, a 10 mg, hemp-derived THC energy drink infused with 100 mg of caffeine.
As beverage-makers increasingly turn to plant proteins to meet consumer trends, experts highlight some key considerations to take into account when formulating with these ingredients.
Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.