New creative highlights packaging, nutrient benefits
March 4, 2020
Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.
Protein2o launched its latest product line: Protein2o Plus Energy, which boasts 125 mg of caffeine in addition to 15 grams of protein, the company says.
As consumers adjust to the post-holiday blues, their thirst for premium beverages carries on. In the Readers’ Choice: New Product poll for December, Beverage Industry readers’ selected Victorieux Champagne as their favorite new product release.