In the “Schoolhouse Rock!” episode “The Energy Blues,” an animated globe sang “Sometimes I think I’m runnin’ out of energy.”  

In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters. 

A child informing a parent whether or not something is cool might not be an occurrence so rare that it inspires a business plan, but when Rose Cameron’s two sons told her they did not want to drink water because it was boring, the former marketing executive set out on a mission. 

 The overall bottled water category reported nearly $6.7 billion in sales and a 3.4 percent increase in dollar sales during the  52 weeks ending April 14 in food, drug and mass merchandise stores including Walmart, according to New York City-based Nielsen.  

H2M Beverages launched 989 OnDemand vitamin-enhanced water with proprietary Twist Release cap technology that stores nine essential vitamins, 84 ionic minerals and five electrolytes into purified water.

 Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.

Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge. 

Next month, H2M Beverages LLC will introduce a new beverage called 984, which features a twist-cap that holds nine vitamins and 84 minerals.